Brand description
    TOXIC-clothing is a clothes' brand for the young people, which, together with 
    the aesthetic look updated for the present tendencies in fashion, has also 
    a conceptual content for the prints used. As the slogan of the brand said: 
    " Fashion is not an image it's an attitude".
    The prints are no longer a mere ornamental element, but they transmit different 
    messages, social events or they present the life in its various milieus: gun 
    culture, suburbia, delinquent-gangs, etc.
    The way in which this thing is produced is not a redundant one like "No 
    war".
    The used language is a universal one, found all around the world, and belonging 
    to the net, MTV, computer-games.
    Toxic is not a mass brand, it only produces small series, carefully chosen. 
    Everywhere in the world, the idea of uniform disappeared, everybody wishing 
    to become individual even through clothing.
    Henceforth the interest raised by Toxic in the middle of young people from 
    different areas: Germany, Austria, Indonesia, Romania, etc.
    What can be truer than seeing your art wore by people coming from different 
    milieus without the understanding difficulty sometimes typical for the "art 
    products".
    In the opinion of this brand's producers, art must get out of the specific 
    circle of consumers, always the same. 
    There are also out of fashion the unending discussions on the subject of how 
    a commercial art can still be art.
    
    For more details concerning TOXIC-clothing, visit
    www.toxic-clothig.ro
Cosmin Gradinaru 
    Art-director TOXIC-clothing
 
    Central, Eastern and South Eastern Europe, the region that KulturKontakt has 
    been working with for more than 12 years, is larger than I thought. In the 
    two years that I have been working for KulturKontakt Austria the image of 
    the "east" has changed for me, above all it has become more sophisticated. 
    The region which, full of curiosity, I travelled around in the period after 
    1989 has, with all the meetings, experiences and co-operative projects with 
    individual characters, taken on a shape of its own since then. And: seen like 
    that there is no such thing as CEE. "Central, Eastern and South Eastern 
    Europe" is a geographical term which inevitably can not do justice to 
    the complexity of this region.
With the Big Bang of the next few years, the extension of the European Union, we should not lose sight of the fact that the countries of Eastern and South Eastern Europe are already European countries, and not that they are going to become European. We are simultaneously linked and divided by a common history, which, for the most part, we do not even know.
My encounters with artists from Romania, Bulgaria, Poland, Slovakia, the Czech Republic, Russia, Hungary, Slovenia, Serbia-Montenegro and Albania have taught me to look and to listen more carefully. From what I see and hear east and west are very imprecise co-ordinates. In art - at least so it seems - they will have to lose their relevance.
    Christine Bruck.
 
    Founded in 1998, the Cultural Association Ecumest aims at launching initiatives 
    that help the developing and the professionalizing of the cultural sector 
    and the improving of the frame within which this sector functions in Romania 
    and in the East-European countries. Ecumest has a variety of activities in 
    progress, in the field of cultural politics, of promoting artists' and cultural 
    mediators' mobility, and also in supporting the cultural press in the entire 
    region. These activities of mediation and accompaniment (by providing information 
    and expertise, by mediating partnerships, by providing services or direct 
    support) are addressed to the creative sector (and particularly to the young 
    artists), to those deciding on a political level, to the cultural administrators 
    and mediators. Moreover, they are made on the basis of a large partnership 
    with individuals and public cultural organizations in Romania and in the entire 
    Europe.
For the moment, we are preparing a series of projects, among which we can mention the inauguration, in this autumn, within the ARCult programme, of a new online data basis concerning the legislation affecting the cultural field in Romania (a project achieved with the support of the Concept Foundation); the support accorded to 10 projects in the field of cultural politics in all the East-European region, within the large programme "Policies for Culture", a programme in collaboration with the European Cultural Foundation in Amsterdam (and that proposes different activities of informing, consultancy, training, research, analysis projects and development of the cultural politics South-Eastern Europe); close cooperation with the Art University in Belgrade and the French Institute in Bucharest for the launching and coordinating the regional MA programme in management and cultural politics in the Balkans - an MA in Belgrade, open also for Romanian students, who are supported through some scholarships.
Within the informal platform Press Stress Group (that brings together the 
    magazines Dilema, LA&I, Observator Cultural and 22) and with the support 
    of Pro Helvetia Foundation, there is also another project in progress: a pilot 
    project for subscriptions to the cultural magazines, addressed to the leaders 
    of opinion from the province, who do not have access to these magazines; within 
    the same platform, in cooperation with the Goethe Institute and with the support 
    of the Pact for Stability, a regional symposium will be organized in December, 
    on the topic of the cultural magazines and their role as platforms of communication 
    and debate in the South-East European countries.
    More information you can find at www.ecumest.ro
Oana Radu
    Programs Director - Ecumest 
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